PFSweb Launches U.S. eCommerce Operation for Hi-Tech Women’s Footwear Brand Antonia Saint NY
Antonia Saint NY makes customized-fit, classic shoe styles that feel soft and wear like sneakers on the inside through patented technology. The direct-to-consumer (DTC) brand is officially making its debut with a launch that will be announced in a few weeks at Showfields in Soho, NYC, and is the latest creation of entrepreneur and “Feminist Genius,”
The idea for the brand came to Antonia as she was on her way to work at the THINX headquarters in NYC and was once again, struck by the issues of a product that didn’t work well for women. This time, it was the pain of uncomfortable, hard shoes. The daughter of an industrial designer, and the one who led the design of the original THINX products, she set to work designing a better shoe to provide women functionality as well as beauty. This resulted in the patented SoftSurround System™ that gives her shoes a sneaker-like feel. Additionally, in response to industry research showing 60% of people have two different sized feet, the shoes may be purchased with their patent-pending approach to split shoe sizing, and three different widths, further setting the brand apart by offering a larger array of sizes, and a customized fit for EACH foot. The brand continues to introduce new shoe styles with a focus also on quality construction and sustainability, and is working to innovate with more environmentally-friendly materials, and implement systems to help the company be carbon neutral by 2021.
PFS is providing a range of services for the brand in support of Antonia Saint NY’s DTC eCommerce site. These services include fulfillment from our
“From the start, we saw that PFS would add a wealth of expertise and efficiencies, while also being a collaborative partner. They work with some of the top companies in the world, and fully understood our business model, creating a custom solution that aligned with our strategic vision for the brand,” said
The solution for Antonia Saint NY went live on
Media Frenzy Global
Gateway Investor Relations
Source: PFSweb, Inc.