PFS Research Finds Cost and Convenience is Stifling Consumer Desire to Shop Sustainably
Nearly half (48%) of consumers in the
The research has uncovered a growing need for retailers to work with consumers to make sustainability more achievable, as despite the importance of sustainability in the purchase process, it seems that cost is still a priority that can trump consumers’ environmental aspirations.
Key findings from the research include:
- The top reason holding consumers back from making more eco-friendly purchases is the higher cost of sustainable products (35%). Retailers also agreed with this as the top reason (47%).
- Over half of consumers (55%) agreed they base their purchasing decisions on convenience and cost over sustainability and concern for their impact on the environment. Speed also plays a big factor, with just over half of those surveyed (51%) agreeing that fast delivery is the most important consideration for them when buying a product online.
- Almost four in 10 consumers (38%) agree free returns encourage them to over-purchase items, as they know they can return these items without additional cost.
- ‘A more detailed sizing prediction’ would encourage 31% of consumers who have returned products purchased online in the last two years to return fewer online purchases, followed by ‘a more detailed product description on the website’ (29%).
“It is important that the retail industry – along with other influencers in the supply chain – take steps to give consumers viable sustainable choices when shopping online. Retailers need to work with consumers to make the eCommerce channel more sustainable and incentivize them with innovative product and service offerings. Changes don’t need to be widespread or wholescale, but by offering different choices, retailers can start to support shoppers and build loyalty,” Lowe adds.
To find out more about the research, read the ‘Expectation vs. reality: is sustainability sustainable?’ report here.
About the Research
PFS commissioned research agency
To compare attitudes and expectations of consumers with actions and aspirations of brands, 200 interviews were conducted with those working for retailers or consumer brands selling direct to consumers online or via online marketplaces. Annual sales revenues of these businesses were more than
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Source: PFSweb, Inc.