Delaware (STATE OR OTHER JURISDICTION OF INCORPORATION) |
000-28275 (COMMISSION FILE NUMBER) |
75-2837058 (IRS EMPLOYER IDENTIFICATION NO.) |
Exhibit No. | Description | |
99.1
|
Press Release Issued May 13, 2009 |
PFSweb, Inc. |
||||
Dated: May 13, 2009 | By: | /s/ Thomas J. Madden | ||
Thomas J. Madden | ||||
Executive Vice President, Chief Financial and Accounting Officer | ||||
Contact: Mark C. Layton Senior Partner and Chief Executive Officer Or Thomas J. Madden Senior Partner and Chief Financial Officer (972) 881-2900 |
Todd Fromer / Garth Russell Investor Relations KCSA Strategic Communications (212) 896-1215 / (212) 896-1250 tfromer@kcsa.com / grussell@kcsa.com |
| Total reported revenue was $88.9 million compared to $118.5 million for the first quarter of 2008; | ||
| Adjusted EBITDA (as defined) was $2.7 million versus $2.8 million for the same period last year; | ||
| Net loss was $0.2 million, or $(0.02) per basic and diluted share, compared to net income of $0.4 million, or $0.04 per basic and diluted share, for the first quarter of 2008; | ||
| Non-GAAP net loss (as defined) was $0.1 million, or $(0.01) per basic and diluted share, compared to non-GAAP net income of $0.8 million, or $0.08 per basic and diluted share, for the first quarter of 2008; | ||
| Total cash, cash equivalents and restricted cash equaled $17.6 million as of March 31, 2009 compared to $18.1 million as of December 31, 2008. |
Three Months Ended | ||||||||
March 31, | ||||||||
2009 | 2008 | |||||||
REVENUES: |
||||||||
Product revenue, net |
$ | 66,263 | $ | 90,291 | ||||
Service fee revenue |
17,119 | 20,812 | ||||||
Pass-thru revenue |
5,555 | 7,366 | ||||||
Total revenues |
88,937 | 118,469 | ||||||
COSTS OF REVENUES: |
||||||||
Cost of product revenue |
60,832 | 83,979 | ||||||
Cost of service fee revenue |
11,319 | 13,844 | ||||||
Cost of pass-thru revenue |
5,555 | 7,366 | ||||||
Total costs of revenues |
77,706 | 105,189 | ||||||
Gross profit |
11,231 | 13,280 | ||||||
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES |
10,667 | 12,094 | ||||||
AMORTIZATION OF IDENTIFIABLE INTANGIBLES |
26 | 202 | ||||||
Total operating expenses |
10,693 | 12,296 | ||||||
Income from operations |
538 | 984 | ||||||
INTEREST EXPENSE, NET |
357 | 330 | ||||||
Income before income taxes |
181 | 654 | ||||||
INCOME TAX PROVISION |
429 | 240 | ||||||
NET INCOME (LOSS) |
$ | (248 | ) | $ | 414 | |||
NON-GAAP NET INCOME (LOSS) |
$ | (119 | ) | $ | 817 | |||
NET INCOME (LOSS) PER SHARE: |
||||||||
Basic |
$ | (0.02 | ) | $ | 0.04 | |||
Diluted |
$ | (0.02 | ) | $ | 0.04 | |||
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING: |
||||||||
Basic |
9,924 | 9,892 | ||||||
Diluted |
9,924 | 10,042 | ||||||
EBITDA |
$ | 2,566 | $ | 2,565 | ||||
ADJUSTED EBITDA |
$ | 2,669 | $ | 2,766 | ||||
(A) | The financial data above should be read in conjunction with the audited consolidated financial statements of PFSweb, Inc. included in its Form 10-K for the year ended December 31, 2008. |
Three Months Ended | ||||||||
March 31, | ||||||||
2009 | 2008 | |||||||
NET INCOME (LOSS) |
$ | (248 | ) | $ | 414 | |||
Income tax expense |
429 | 240 | ||||||
Interest expense |
357 | 330 | ||||||
Depreciation and amortization |
2,028 | 1,581 | ||||||
EBITDA |
$ | 2,566 | $ | 2,565 | ||||
Stock-based compensation |
103 | 201 | ||||||
ADJUSTED EBITDA |
$ | 2,669 | $ | 2,766 | ||||
Three Months Ended | ||||||||
March 31, | ||||||||
2009 | 2008 | |||||||
NET INCOME (LOSS) |
$ | (248 | ) | $ | 414 | |||
Stock-based compensation |
103 | 201 | ||||||
Amortization of identifiable intangible assets |
26 | 202 | ||||||
NON-GAAP NET INCOME (LOSS) |
$ | (119 | ) | $ | 817 | |||
NET INCOME (LOSS) PER SHARE: |
||||||||
Basic |
$ | (0.02 | ) | $ | 0.04 | |||
Diluted |
$ | (0.02 | ) | $ | 0.04 | |||
NON-GAAP NET INCOME (LOSS) Per Share: |
||||||||
Basic |
$ | (0.01 | ) | $ | 0.08 | |||
Diluted |
$ | (0.01 | ) | $ | 0.08 | |||
March 31, | December 31, | |||||||
2009 | 2008 | |||||||
ASSETS |
||||||||
CURRENT ASSETS: |
||||||||
Cash and cash equivalents |
$ | 15,458 | $ | 16,050 | ||||
Restricted
cash |
2,168 | 2,008 | ||||||
Accounts receivable, net of allowance
for doubtful accounts of $695 and
$980 at March 31, 2009 and
December 31, 2008, respectively |
33,123 | 44,546 | ||||||
Inventories, net of reserves of $1,983
and $2,124 at March 31, 2009 and
December 31, 2008, respectively |
45,759 | 47,186 | ||||||
Other
receivables |
13,820 | 13,072 | ||||||
Prepaid expenses and other current
assets |
3,110 | 3,802 | ||||||
Total current assets |
113,438 | 126,664 | ||||||
PROPERTY AND EQUIPMENT, net |
11,356 | 12,106 | ||||||
IDENTIFIABLE INTANGIBLES |
922 | 961 | ||||||
GOODWILL |
3,602 | 3,602 | ||||||
OTHER ASSETS |
1,037 | 1,188 | ||||||
Total assets |
130,355 | 144,521 | ||||||
LIABILITIES AND SHAREHOLDERS EQUITY |
||||||||
CURRENT LIABILITIES: |
||||||||
Current portion of long-term debt and
capital lease obligations |
$ | 17,783 | $ | 22,251 | ||||
Trade accounts payable |
57,618 | 61,988 | ||||||
Accrued expenses |
18,146 | 21,054 | ||||||
Total current
liabilities |
93,547 | 105,293 | ||||||
LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS,
less current portion |
3,681 | 4,951 | ||||||
OTHER LIABILITIES |
867 | 1,192 | ||||||
Total liabilities |
98,095 | 111,436 | ||||||
COMMITMENTS AND CONTINGENCIES |
||||||||
SHAREHOLDERS EQUITY: |
||||||||
Preferred stock, $1.00 par value;
1,000,000 shares authorized; none issued
and
outstanding |
| | ||||||
Common stock, $.001 par value; 75,000,000
shares authorized;
9,942,140 and 9,935,095 shares
issued at March 31, 2009 and
December 31, 2008, respectively;
and 9,923,779 and 9,916,734
outstanding as of March 31, 2009
and December 31, 2008, respectively |
10 | 10 | ||||||
Additional paid-in capital |
92,836 | 92,728 | ||||||
Accumulated deficit |
(61,641 | ) | (61,393 | ) | ||||
Accumulated other comprehensive income |
1,140 | 1,825 | ||||||
Treasury stock at cost, 18,361 shares |
(85 | ) | (85 | ) | ||||
Total shareholders
equity |
32,260 | 33,085 | ||||||
Total liabilities
and shareholders
equity |
$ | 130,355 | $ | 144,521 | ||||
Supplies | ||||||||||||||||||||
PFSweb | Distributors | eCOST | Eliminations | Consolidated | ||||||||||||||||
REVENUES: |
||||||||||||||||||||
Product revenue, net |
$ | | $ | 45,331 | $ | 20,932 | $ | | $ | 66,263 | ||||||||||
Service fee revenue |
17,119 | | | | 17,119 | |||||||||||||||
Service fee revenue affiliate |
2,059 | | | (2,059 | ) | | ||||||||||||||
Pass-thru revenue |
5,586 | | | (31 | ) | 5,555 | ||||||||||||||
Total revenues |
24,764 | 45,331 | 20,932 | (2,090 | ) | 88,937 | ||||||||||||||
COSTS OF REVENUES: |
||||||||||||||||||||
Cost of product revenue |
| 41,951 | 18,881 | | 60,832 | |||||||||||||||
Cost of service fee revenue |
11,964 | | | (645 | ) | 11,319 | ||||||||||||||
Cost of pass-thru revenue |
5,586 | | | (31 | ) | 5,555 | ||||||||||||||
Total costs of revenues |
17,550 | 41,951 | 18,881 | (676 | ) | 77,706 | ||||||||||||||
Gross profit |
7,214 | 3,380 | 2,051 | (1,414 | ) | 11,231 | ||||||||||||||
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES |
7,617 | 1,964 | 2,500 | (1,414 | ) | 10,667 | ||||||||||||||
AMORTIZATION OF IDENTIFIABLE INTANGIBLES |
26 | 26 | ||||||||||||||||||
Total operating expenses |
7,617 | 1,964 | 2,526 | (1,414 | ) | 10,693 | ||||||||||||||
Income (loss) from operations |
(403 | ) | 1,416 | (475 | ) | | 538 | |||||||||||||
INTEREST EXPENSE (INCOME), NET |
(23 | ) | 377 | 3 | | 357 | ||||||||||||||
Income (loss) before income taxes |
(380 | ) | 1,039 | (478 | ) | | 181 | |||||||||||||
INCOME TAX PROVISION (BENEFIT) |
(52 | ) | 481 | | | 429 | ||||||||||||||
NET INCOME (LOSS) |
$ | (328 | ) | $ | 558 | $ | (478 | ) | $ | | $ | (248 | ) | |||||||
NON-GAAP NET INCOME (LOSS) |
$ | (225 | ) | $ | 558 | $ | (452 | ) | $ | | $ | (119 | ) | |||||||
EBITDA |
$ | 1,532 | $ | 1,426 | $ | (392 | ) | $ | | $ | 2,566 | |||||||||
ADJUSTED EBITDA |
$ | 1,635 | $ | 1,426 | $ | (392 | ) | $ | | $ | 2,669 | |||||||||
A reconciliation of NET INCOME (LOSS) to EBITDA and ADJUSTED EBITDA follows: | ||||||||||||||||||||
NET INCOME (LOSS) |
$ | (328 | ) | $ | 558 | $ | (478 | ) | $ | | $ | (248 | ) | |||||||
Income tax expense (benefit) |
(52 | ) | 481 | | | 429 | ||||||||||||||
Interest expense (income) |
(23 | ) | 377 | 3 | | 357 | ||||||||||||||
Depreciation and amortization |
1,935 | 10 | 83 | | 2,028 | |||||||||||||||
EBITDA |
$ | 1,532 | $ | 1,426 | $ | (392 | ) | $ | | $ | 2,566 | |||||||||
Stock-based compensation |
103 | | | | 103 | |||||||||||||||
ADJUSTED EBITDA |
$ | 1,635 | $ | 1,426 | $ | (392 | ) | $ | | $ | 2,669 | |||||||||
A reconciliation of NET INCOME (LOSS) to NON-GAAP NET INCOME (LOSS) follows: | ||||||||||||||||||||
NET INCOME (LOSS) |
$ | (328 | ) | $ | 558 | $ | (478 | ) | $ | | $ | (248 | ) | |||||||
Stock-based compensation |
103 | | | | 103 | |||||||||||||||
Amortization of intangible assets |
| | 26 | | 26 | |||||||||||||||
NON-GAAP NET INCOME (LOSS) |
$ | (225 | ) | $ | 558 | $ | (452 | ) | $ | | $ | (119 | ) | |||||||
Supplies | ||||||||||||||||||||
PFSweb | Distributors | eCOST | Eliminations | Consolidated | ||||||||||||||||
ASSETS |
||||||||||||||||||||
CURRENT ASSETS: |
||||||||||||||||||||
Cash and cash equivalents |
$ | 11,044 | $ | 2,294 | $ | 2,120 | $ | | $ | 15,458 | ||||||||||
Restricted cash |
1,550 | 405 | 213 | | 2,168 | |||||||||||||||
Accounts receivable, net |
14,648 | 18,308 | 1,861 | (1,694 | ) | 33,123 | ||||||||||||||
Inventories, net |
| 41,036 | 4,723 | | 45,759 | |||||||||||||||
Other receivables |
| 13,820 | | | 13,820 | |||||||||||||||
Prepaid expenses and other current assets |
1,525 | 1,463 | 122 | | 3,110 | |||||||||||||||
Total current assets |
28,767 | 77,326 | 9,039 | (1,694 | ) | 113,438 | ||||||||||||||
PROPERTY AND EQUIPMENT, net |
10,807 | 71 | 478 | | 11,356 | |||||||||||||||
NOTES RECEIVABLE FROM AFFILIATES |
20,845 | | | (20,845 | ) | | ||||||||||||||
INVESTMENT IN AFFILIATES |
37,585 | | | (37,585 | ) | | ||||||||||||||
IDENTIFIABLE INTANGIBLES |
421 | | 501 | | 922 | |||||||||||||||
GOODWILL |
| | 3,602 | | 3,602 | |||||||||||||||
OTHER ASSETS |
897 | | 140 | | 1,037 | |||||||||||||||
Total assets |
99,322 | 77,397 | 13,760 | (60,124 | ) | 130,355 | ||||||||||||||
LIABILITIES AND SHAREHOLDERS EQUITY |
||||||||||||||||||||
CURRENT LIABILITIES: |
||||||||||||||||||||
Current portion of
long-term debt and capital
lease obligations |
$ | 6,512 | $ | 11,271 | $ | | $ | | $ | 17,783 | ||||||||||
Trade accounts payable |
7,076 | 45,660 | 6,576 | (1,694 | ) | 57,618 | ||||||||||||||
Accrued expenses |
10,005 | 5,401 | 2,740 | | 18,146 | |||||||||||||||
Total current liabilities |
23,593 | 62,332 | 9,316 | (1,694 | ) | 93,547 | ||||||||||||||
LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS, less current portion |
3,681 | | | | 3,681 | |||||||||||||||
NOTES PAYABLE TO AFFILIATES |
| 5,505 | 15,340 | (20,845 | ) | | ||||||||||||||
OTHER LIABILITIES |
739 | | 128 | | 867 | |||||||||||||||
Total liabilities |
28,013 | 67,837 | 24,784 | (22,539 | ) | 98,095 | ||||||||||||||
COMMITMENTS AND CONTINGENCIES |
||||||||||||||||||||
SHAREHOLDERS EQUITY: |
||||||||||||||||||||
Common stock |
10 | | 19 | (19 | ) | 10 | ||||||||||||||
Capital contributions |
1,000 | (1,000 | ) | | ||||||||||||||||
Additional paid-in capital |
92,836 | | 28,059 | (28,059 | ) | 92,836 | ||||||||||||||
Retained earnings (accumulated deficit) |
(22,595 | ) | 6,560 | (39,096 | ) | (6,510 | ) | (61,641 | ) | |||||||||||
Accumulated other comprehensive income |
1,143 | 2,000 | (6 | ) | (1,997 | ) | 1,140 | |||||||||||||
Treasury stock |
(85 | ) | | | | (85 | ) | |||||||||||||
Total shareholders equity |
71,309 | 9,560 | (11,024 | ) | (37,585 | ) | 32,260 | |||||||||||||
Total liabilities and shareholders equity |
$ | 99,322 | $ | 77,397 | $ | 13,760 | $ | (60,124 | ) | $ | 130,355 | |||||||||
Supplies | ||||||||||||||||||||
PFSweb | Distributors | eCOST | Eliminations | Consolidated | ||||||||||||||||
REVENUES: |
||||||||||||||||||||
Product revenue, net |
$ | | $ | 62,322 | $ | 27,969 | $ | | $ | 90,291 | ||||||||||
Service fee revenue |
20,812 | | | | 20,812 | |||||||||||||||
Service fee revenue affiliate |
2,151 | | | (2,151 | ) | | ||||||||||||||
Pass-thru revenue |
7,366 | | | | 7,366 | |||||||||||||||
Total revenues |
30,329 | 62,322 | 27,969 | (2,151 | ) | 118,469 | ||||||||||||||
COSTS OF REVENUES: |
||||||||||||||||||||
Cost of product revenue |
| 58,252 | 25,727 | | 83,979 | |||||||||||||||
Cost of service fee revenue |
14,551 | | | (707 | ) | 13,844 | ||||||||||||||
Cost of pass-thru revenue |
7,366 | | | | 7,366 | |||||||||||||||
Total costs of revenues |
21,917 | 58,252 | 25,727 | (707 | ) | 105,189 | ||||||||||||||
Gross profit |
8,412 | 4,070 | 2,242 | (1,444 | ) | 13,280 | ||||||||||||||
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES |
8,313 | 2,418 | 2,807 | (1,444 | ) | 12,094 | ||||||||||||||
AMORTIZATION OF IDENTIFIABLE INTANGIBLES |
| | 202 | | 202 | |||||||||||||||
Total operating expenses |
8,313 | 2,418 | 3,009 | (1,444 | ) | 12,296 | ||||||||||||||
Income (loss) from operations |
99 | 1,652 | (767 | ) | | 984 | ||||||||||||||
INTEREST EXPENSE (INCOME), NET |
(60 | ) | 389 | 1 | | 330 | ||||||||||||||
Income (loss) before income taxes |
159 | 1,263 | (768 | ) | | 654 | ||||||||||||||
INCOME TAX PROVISION (BENEFIT) |
(195 | ) | 435 | | | 240 | ||||||||||||||
NET INCOME (LOSS) |
$ | 354 | $ | 828 | $ | (768 | ) | $ | | $ | 414 | |||||||||
NON-GAAP NET INCOME (LOSS) |
$ | 555 | $ | 828 | $ | (566 | ) | $ | | $ | 817 | |||||||||
EBITDA |
$ | 1,434 | $ | 1,656 | $ | (525 | ) | $ | | $ | 2,565 | |||||||||
ADJUSTED EBITDA |
$ | 1,635 | $ | 1,656 | $ | (525 | ) | $ | | $ | 2,766 | |||||||||
A reconciliation of NET INCOME (LOSS) to EBITDA and ADJUSTED
EBITDA follows: |
||||||||||||||||||||
NET INCOME (LOSS) |
$ | 354 | $ | 828 | $ | (768 | ) | $ | | $ | 414 | |||||||||
Income tax expense (benefit) |
(195 | ) | 435 | | | 240 | ||||||||||||||
Interest expense (income) |
(60 | ) | 389 | 1 | | 330 | ||||||||||||||
Depreciation and amortization |
1,335 | 4 | 242 | | 1,581 | |||||||||||||||
EBITDA |
$ | 1,434 | $ | 1,656 | $ | (525 | ) | $ | | $ | 2,565 | |||||||||
Stock-based compensation |
201 | | | | 201 | |||||||||||||||
ADJUSTED EBITDA |
$ | 1,635 | $ | 1,656 | $ | (525 | ) | $ | | $ | 2,766 | |||||||||
A reconciliation of NET INCOME(LOSS) to NON-GAAP NET INCOME (LOSS) follows: |
||||||||||||||||||||
NET INCOME (LOSS) |
$ | 354 | $ | 828 | $ | (768 | ) | $ | | $ | 414 | |||||||||
Stock-based compensation |
201 | | | | 201 | |||||||||||||||
Amortization of intangible assets |
| | 202 | | 202 | |||||||||||||||
NON-GAAP NET INCOME (LOSS) |
$ | 555 | $ | 828 | $ | (566 | ) | $ | | $ | 817 | |||||||||
Supplies | ||||||||||||||||||||
PFSweb | Distributors | eCOST | Eliminations | Consolidated | ||||||||||||||||
ASSETS |
||||||||||||||||||||
CURRENT ASSETS: |
||||||||||||||||||||
Cash and cash equivalents |
$ | 11,570 | $ | 3,870 | $ | 610 | $ | | $ | 16,050 | ||||||||||
Restricted cash |
1,550 | 242 | 216 | | 2,008 | |||||||||||||||
Accounts receivable, net |
21,676 | 22,103 | 2,065 | (1,298 | ) | 44,546 | ||||||||||||||
Inventories, net |
| 41,382 | 5,804 | | 47,186 | |||||||||||||||
Other receivables |
| 13,072 | | | 13,072 | |||||||||||||||
Prepaid expenses and other current assets |
2,222 | 1,526 | 54 | | 3,802 | |||||||||||||||
Total current assets |
37,018 | 82,195 | 8,749 | (1,298 | ) | 126,664 | ||||||||||||||
PROPERTY AND EQUIPMENT, net |
11,544 | 85 | 477 | | 12,106 | |||||||||||||||
NOTES RECEIVABLE FROM AFFILIATES |
20,845 | | | (20,845 | ) | | ||||||||||||||
INVESTMENT IN AFFILIATES |
37,541 | | | (37,541 | ) | | ||||||||||||||
IDENTIFIABLE INTANGIBLES |
434 | | 527 | | 961 | |||||||||||||||
GOODWILL |
| | 3,602 | | 3,602 | |||||||||||||||
OTHER ASSETS |
1,054 | | 134 | | 1,188 | |||||||||||||||
Total assets |
108,436 | 82,280 | 13,489 | (59,684 | ) | 144,521 | ||||||||||||||
LIABILITIES AND SHAREHOLDERS EQUITY |
||||||||||||||||||||
CURRENT LIABILITIES: |
||||||||||||||||||||
Current portion of long-term debt and capital lease obligations |
$ | 9,045 | $ | 13,206 | $ | | $ | | $ | 22,251 | ||||||||||
Trade accounts payable |
9,063 | 48,640 | 5,583 | (1,298 | ) | 61,988 | ||||||||||||||
Accrued expenses |
12,665 | 5,434 | 2,955 | | 21,054 | |||||||||||||||
Total current liabilities |
30,773 | 67,280 | 8,538 | (1,298 | ) | 105,293 | ||||||||||||||
LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS, less current portion |
4,951 | | | | 4,951 | |||||||||||||||
NOTES PAYABLE TO AFFILIATES |
| 5,505 | 15,340 | (20,845 | ) | | ||||||||||||||
OTHER LIABILITIES |
1,029 | | 163 | | 1,192 | |||||||||||||||
Total liabilities |
36,753 | 72,785 | 24,041 | (22,143 | ) | 111,436 | ||||||||||||||
COMMITMENTS AND CONTINGENCIES |
||||||||||||||||||||
SHAREHOLDERS EQUITY: |
||||||||||||||||||||
Common stock |
10 | | 19 | (19 | ) | 10 | ||||||||||||||
Capital contributions |
1,000 | (1,000 | ) | | ||||||||||||||||
Additional paid-in capital |
92,728 | | 28,059 | (28,059 | ) | 92,728 | ||||||||||||||
Retained earnings (accumulated deficit) |
(22,825 | ) | 6,002 | (38,618 | ) | (5,952 | ) | (61,393 | ) | |||||||||||
Accumulated other comprehensive income |
1,855 | 2,493 | (12 | ) | (2,511 | ) | 1,825 | |||||||||||||
Treasury stock |
(85 | ) | | | | (85 | ) | |||||||||||||
Total shareholders equity |
71,683 | 9,495 | (10,552 | ) | (37,541 | ) | 33,085 | |||||||||||||
Total liabilities and shareholders equity |
$ | 108,436 | $ | 82,280 | $ | 13,489 | $ | (59,684 | ) | $ | 144,521 | |||||||||
Three Months Ended | ||||||||
March 31, | ||||||||
2009 | 2008 | |||||||
Total Customers (1) |
1,920,418 | 1,775,636 | ||||||
Active Customers (2) |
199,677 | 164,416 | ||||||
New Customers (3) |
32,168 | 22,939 | ||||||
Number of Orders (4) |
78,268 | 61,432 | ||||||
Average Order Value (5) |
$ | 265 | $ | 450 | ||||
Advertising Expense (6) |
$ | 200,722 | $ | 189,676 | ||||
Cost to Acquire a New Customer (7) |
$ | 5.84 | $ | 7.10 |
(1) | Total customers have been calculated as the cumulative number of customers for which orders have been taken from eCOST.coms inception to the end of the reported period. | |
(2) | Active customers consist of the approximate number of customers who placed orders during the 12 months prior to the end of the reported period. | |
(3) | New Customers represent the number of persons that established a new account and placed an order during the reported period. | |
(4) | Number of orders represents the total number of orders shipped during the reported period (not reflecting returns). | |
(5) | Average order value has been calculated as gross sales divided by the total number of orders during the period presented. The impact of returns is not reflected in average order value. | |
(6) | Advertising expense includes the total dollars spent on advertising during the reported period, including internet, direct mail, print and e-mail advertising, as well as customer list enhancement services. | |
(7) | Catalog expense of $12,789 and $26,711 was not included in the 2009 and 2008 calculation, respectively, as it is used for retention and not acquisition. |