e8vk
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(D) OF
THE SECURITIES EXCHANGE ACT OF 1934
DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED): MARCH 31, 2006
PFSweb, Inc.
(Exact name of registrant as specified in its charter)
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Delaware
(STATE OR OTHER JURISDICTION
OF INCORPORATION)
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000-28275
(COMMISSION FILE NUMBER)
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75-2837058
(IRS EMPLOYER
IDENTIFICATION NO.) |
500 NORTH CENTRAL EXPRESSWAY
PLANO, TX 75074
(ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)
(972) 881-2900
(REGISTRANTS TELEPHONE NUMBER, INCLUDING AREA CODE )
N/A
(FORMER NAME OR ADDRESS, IF CHANGED SINCE LAST REPORT)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the
filing obligation of the registrant under any of the following provisions:
o Written communication pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
240.13e-4(c))
INFORMATION TO BE INCLUDED IN THE REPORT
ITEM
7.01. Regulation FD Disclosure
On March 30 2006, PFSweb, Inc. hosted a conference call announcing its financial results for
the quarter and year ended December 31, 2005. Attached to this current report on Form 8-K is a copy
of the related conference call transcript dated March 30, 2006. The information in this Report on
Form 8-K, and the exhibit hereto, shall not be deemed filed for purposes of Section 18 of the
Exchange Act or otherwise subject to the liability of that Section.
The information in this Form 8-K shall not be incorporated by
reference into any filing under the Securities Act of 1933, except as
shall otherwise be expressly set forth by specific reference in such
filing.
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Exhibit No. |
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Description |
99.1
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Conference Call Transcript Issued March 30, 2006 |
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf by the undersigned hereunto duly authorized.
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PFSweb, Inc.
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Dated: March 31, 2006 |
By: |
/s/ Thomas J. Madden
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Thomas J. Madden |
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Executive Vice President,
Chief Financial and
Accounting Officer |
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exv99w1
PFSWEB INCORPORATED
Moderator: Todd Fromer
March 30, 2006
11:00 a.m. EST
OPERATOR: Good morning, ladies and gentlemen. My name is Natasha and I will be your conference
facilitator today. At this time I would like to welcome everyone to the PFSweb fourth-quarter
year-end conference call. All lines have been placed on mute to prevent any background noise.
After the speakers remarks there will be a question and answer period. If you would like to ask a
question during this time, please press star then the number one on your telephone keypad. If you
would like to withdraw your question press the pound key. Thank you.
It is now my pleasure to turn the floor over to your host, Todd Fromer. Sir, you may begin your
conference.
TODD FROMER: Thank you. Good morning, welcome, and thank you all for joining us today for the
PFSweb 2005 fourth-quarter and year-end conference call.
Before we begin I would like to remind everyone that the matters discussed in this conference call,
except for historical information and in particular information regarding the merger, estimates,
future revenue, earnings and business plans and goals, consists of forward-looking information
under the Private Securities Litigation Reform Act of 1995 and are subject to and involve risks and
uncertainties which could cause actual results to differ materially from the forward-looking
information. These forward-looking statements are not guarantees of future performance and involve
risks, uncertainties, and assumptions that are difficult to predict. These risks and uncertainties
include but are not limited to our ability to retain and expand relationships with existing clients
and attract new clients, our dependence upon our agreements with IBM, our reliance on the fees
generated by the transaction volume or product sales of our clients, our reliance on our clients
projections or transaction volume or product sales, our client mix and the seasonality of their
business, our ability to finalize pending contracts, the impact of new accounting standards and
rules regarding revenue recognition, stock options, and other matters, changes in accounting rules
or current interpretation of those rules, the impact of strategic alliances and acquisitions,
trends in the market for our services, trends in e-commerce, whether we can continue and manage
growth, change in the trend toward outsourcing, increased competition, our ability to generate more
revenue and achieve sustainable profitability, effects of changes in profit margins, the customer
concentration of our business, the unknown effects of possible system failures and rapid changes in
technology, trends in government regulation both foreign and domestic, foreign currency risks and
other risks of operating in foreign countries, potential litigation involving our e-commerce
intellectual property rights, our dependency on key personnel, our ability to raise additional
capital or obtain additional financing, our relationship with and our guarantees of certain of the
liabilities and indebtedness of our subsidiaries, suppliers, distributors and eCOSTs, and our
ability and the ability of our subsidiaries to borrow under current financing arrangements and
maintain compliance with debt convenants, whether outstanding warrants issued in a private
placement will be exercised in the future, and with report to the merger with eCOST, the costs
arising during the transition of the companies and the ability
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of the companies to successfully integrate their businesses to achieve the anticipated benefits of
the transaction, eCOSTs potential indemnification obligations
to its former parent, eCOSTs
ability to maintain existing and build new relationships with manufacturers and vendors, and the
success of its advertising and marketing efforts, any possibility to increase its sales revenue and
sales margin and improve operating efficiencies. A description of these factors as well as other
factors which could affect the companys business is set forth in the companys joint proxy
statement prospectus dated December 29, 2005, and the annual report on Form 10-K for the year ended
December 31, 2005. In addition, some forward-looking statements are based upon assumptions as to
future events that may not prove to be accurate. Therefore, actual outcomes and results may differ
materially from what is expected or forecasted in such forward-looking statements. We undertake no
obligation to update publicly any forward-looking statement for any reason even if new information
becomes available or other events occur in the future. There may be additional risks that we do
not currently view as material or that are not presently known.
On this call we may discuss certain non-GAAP measures such as EBITDA and pro forma EBITDA. An
explanation and reconciliation of these measures to the GAAP equivalent and why we believe these
measures are important can be found in our earnings release on our Web site.
With nothing further, I would like to now turn the call over to Mr. Mark Layton, Chairman and CEO
of PFSweb. Mark, the floor is yours.
MARK LAYTON, CHAIRMAN, CEO PFSWEB: Catch your breath, Todd. Thank you and good morning, everyone.
Weve got quite a bit of prepared comments this morning, so Ill move through them as briskly as
possible in order to provide you enough background information and then well be available for some
questions from there.
As Todd noted, earlier this morning we did release our 2005 annual and Q4 results for PFSweb. Ill
begin this morning by providing an overview of the results and activities for PFSweb and then move
on to some discussion about our progress on the integration and merger activities for the recently
completed transaction with eCOST.
First, recognizing that theres a lot of new shareholders who have joined the PFSweb family
recently, Ill give you a brief overview of the PFSweb services business and what its about.
PFSwebs a leading provider of business process outsourcing solutions, or BPOs we commonly call it.
We provide a range of outsource business solutions to our client that encompass the entire
business transaction, basically from demand generation all the way to delivery. We provide
world-class business infrastructure and technology that we use to help our clients develop Web site
and commerce engines, answer their customer inquiries, process customer orders, warehouse
inventory, process their credit transactions, design solutions for their capital requirements for
inventory and accounts receivable, and help them manage their customer returns. PFSwebs clients
include many of the worlds most recognizable brands, and they use our services to help reduce
their costs, to provide a world-class experience for their customers, to reduce their requirements
and risk in capital investments, to adopt their channels of distribution and to speed their time to
market for both new products or into new geographies.
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With that as a some background, let me now move onto some discussion about PFSwebs services
business during 2005. While we continue to face challenges in delivering consistent new business
growth, Im very pleased with where we are in the PFSweb services business, both through quarter
four as well as for 2005. This also includes our supplies distributor segment in addition to the
services piece. Our quality of performance remains outstanding. We continue to see new
opportunities for growth within our existing clients, and that helped offset some of the
disappointment we had on signing new business during 2005. For the year PFSweb was able to grow
service fees by 44 percent to 60.8 million. That was slightly more than the 30 to 40-percent
growth target that we had for the year. We also met our net income target that we talked about.
The reported results for the year were $634,000, or about three cents per diluted share when you
exclude the incremental relocation charges. Tom will provide you a little bit more background on
that in a few minutes.
Our service business experienced top-line growth that was very strong during 2005. Now, what you
have to recognize is that thats primarily from new business wins that were announced in 2004 and
then brought on-line during 2005. Just to give you some feel for the scale of the PFSweb business.
During 2005 we processed approximately 10 million orders, 2.3 million phone calls, 125,000
e-mails, and on a total basis about $2.2 billion of commerce out of about two million square feet
of distribution space that we have throughout the world. We now employee more than 1,000
professionals from our locations in Dallas and Memphis, Toronto, Los Angeles, and in Liege,
Belgium.
As I discussed throughout last year, in early 2005 we made certain strategic adjustments to our
target market in the services business. Our overall marketing efforts were designed to really
drive more consistent and faster raw growth. Specifically, on the heels of certain client
successes and experiences that we had gained, we broadened the industry segments in which we
targeted for our services business. Historically, we had just primarily focused on technology and
consumer good manufacturers. But during 2005 we has adapted our target to include basically all of
the Fortune 500 and Global 1,000 companies across all industry segments. We still believe that our
solutions fit all those industry segments, but we had some difficulties that Ill discuss in just a
minute in terms of the effectiveness of our marketing programs. Also last year we elevated our
contract size target to focus on larger contracts which we believe offers more attractive financial
rewards overall. Collectively, these strategical actions lead to longer lead times throughout the
sales process. Now, longer lead times are not completely unexpected, but the impact to new
business in 2005 was negative in terms of our new business signings. During the latter half of
2005 we were in a bit of a growth valley in closing new business agreements versus the significant
growth peak that we saw in business closings during 2004. We continue to believe that the
characteristics of the servicing model will always include periods of slow new business followed by
periods of robust new business activity. Youre going to see peaks and valleys in the services
model.
Now, for 2006 were going to make some adjustments to the target market that were after. Were
going to continue to target larger contract sizes. As we as Ive said, we believe those provide
overall attractive financial characteristics on those contracts. However, we are going to adapt
the target audience to which we market back to a narrower field of technology, consumer goods, and
Web commerce companies inside that Fortune 500 and Global 1,000 arena. Now,
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this doesnt mean that we wont do things outside those segments, but our marketing efforts are
going to be more targeted there with an eye towards improving our marketing effectiveness and
driving a larger proposal pipeline and more frequency in client wins for 2006.
We continue to maintain a new business pipeline that today includes outstanding proposals totaling
approximately $25 million in annual service fees on a scale thats probably in the middle of the
range that weve seen over the last couple of years in terms of proposal size (INAUDIBLE)
proposal pipeline size. Were happy to have started off 2006 on a better foot in the business area
with the addition of an agreement with an undisclosed Web-based customer to provide call center
services including e-mail and phone support. As is true with many of our customers, due to
contractual obligations and other considerations we are not at liberty to announce any further
information about this agreement. But I can tell you that the win is in line with our strategy to
better leveraging our expertise in the BPO area and in the Web commerce arena where we believe our
infrastructure and skill-set drive a really clear and strong return on investment message for our
customers.
The services model remains a critical element to our overall business strategy. As we evaluate our
business strategically, its our belief that the primary value elements lay in our world-class
operational, customer management, and Web technology infrastructure that we possess. We believe
these capabilities have scale capacity and can be leveraged in many different ways. While the
services business continues to provide us an outstanding market to deploy these capabilities with
attractive financial rewards, we did recognize during 2005 a strategic need to seek additional
deployment opportunities that can help us overcome the unpredictable peaks and value growth
trends, as Ive described, within our service business and for it to become a catalyst to unlocking
the true value we confidently believe lies in these world-class capabilities that weve developed.
So with this as a strategic backdrop we pursued and recently completed a merger transaction with
eCOST.com. Now, Ill move along now to give you a little bit of background on that and how were
doing on the integration efforts. As background, eCOST is a young, multi-category Web commerce
retailers of more than 100,000 high-quality new close-out, and refurbished products, primarily
brand-name technology and consumer electronics products. eCOST.com offers products for
approximately from approximately 1,500 manufacturers. And youll know all these names, but
Apple, Canon, HP, Nikon, Sony, Toshiba, and obviously many more. Its revenue is generated from a
strong Web presence at eCOST.com where sophisticated online and direct marketing capabilities
currently serve a total customer base of more than 1.3 million business and individual consumers.
Before I provide some specific updates on the integration activities, I feel it important to remind
everyone its only been eight weeks since the close of the merger. Eight weeks. The eCOST
integration project is a major turnaround event, and any results will not materialize overnight.
We have a dedicated and significant group of project management technology, operational and
financial professionals from PFSweb who are working feverishly both in Torrence (ph) and here in
Plano on this integration project. Along the way we continue to uncover numerous opportunities for
improvement across the spectrum of cCOSTs operation. There is much work to do in order to drive
the improvement in technology functionality, customer service, revenue
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and ultimately bottom-line results that we believe can be obtained. We continue to evaluate the
priority of attack at each of these opportunities with an eye towards identifying those that are
critical and building an improved operational and technology foundation for the business going
forward and those for which there may be significant impact to improve revenue or customer service
capabilities right away.
So let me now provide you some information on specific progress weve made in just the last eight
weeks with that kind of priority of attack as a backdrop. Earlier this week we announced that we
started supplementing cCOSTs call center with our existing call center facility here in Plano,
Texas. The increased capacity will assist handling of cCOSTs approximately 2,000 customer service
calls per day with an eye towards reducing customer hold-times and allowing for extended customer
service hours which we believe will improve overall customer satisfaction. We also announced this
week that wed made certain upgrades to the eCOST search engine. These upgrades will enhance the
customer shopping experience, just make it easier to find products on the eCOST site and overall
improve the customers experience with us. Now, while these individually are not hugely
significant, they just provide some information in terms of the priority of attack and the things
that were trying to address methodically in terms of the eCOST business. There are ways in which
we continue to leverage our world-class operating infrastructure and technology expertise and with
an eye towards providing an effective platform for eCOST to significantly improve customer service
down the road. We believe improving cCOSTs overall customer satisfaction will result in higher
repeat customers and generate positive word-of-mouth advertising that ultimately will help us
return to growth in the eCOST business.
Next, were also working to implement a new freight program to streamline our freight options and
improved customer service and features. Additional freight options provide more choices for
eCOST.coms customers and lower overall freight costs. By leveraging PFSwebs technology
capabilities and volume-related freight carrier relationships, we expect eCOST to reduce outbound
freight costs by approximately $2 million based on the 2005 shipping volumes that we have. We plan
on introducing this program in April in conjunction with a new membership program which will
include specialized shipping agreements and access to special pricing on select products not
advertised anywhere else. We believe this program will address many of the customer concerns eCOST
has faced with its current freight and handling charging policies.
Moving on. In the coming months we expect to roll out other additional service customer service
and cost-saving initiatives, including a possible reduction in ongoing facility expenses to address
excess capacity as well as technology and other operational costs. Since the closing of the merger
weve already begun to see the benefits in reducing overall public company-related activities and
expenses. Upon completing our integration we have targeted for the summer completion this
summer, we hope. We expect to achieve a total of approximately four to five million in annual cost
savings as a result of our merger.
Another area of significant focus that was a priority attack item for us was to improve the working
capital flexibility for eCOST.com. As Adam and I mentioned previously, eCOST has been working with
constrained working capital capacity for some time due to the challenges it
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faced in its business last year. Im pleased with the progress our finance and our leadership team
in Torrence (ph) are making on this front. We currently are working through finalized agreements
with cCOSTs primary lender on revisions to its credit facility that will provide the company with
greater overall borrowing capabilities as well as other modifications that will provide the company
greater flexibility to use the facility going forward. Further, we continue to make good progress
in expanding vendor credit lines that also provides eCOST with greater purchasing power and
ultimately equates to an ability to provide customers greater product selection and improved
customer service. These activities align with our stated strategy for the merger to provide eCOST
with an approved financial foundation from which to operate their business.
Now, in addition to those items we are also focusing on addressing key revenue and gross profit
synergies. While these opportunities are a lot more difficult to estimate in terms of dollars, we
believe ultimately theyll be of significant potential. First, as weve discussed in the past, we
plan to increase the number of virtual warehouse partnerships for eCOST using our strong middleware
technology platform called Entente (ph). Thats PFSwebs product. This will enable eCOST to sell a
much broader range of products without the risks and working capital requirement associated with
carrying inventory and it provides a method for eCOST to maximize the overall customer relationship
value with that broader product set and upside potential. Some of these new partnerships will be
addressed in the near-term as we work to migrate eCOST from its current ERP platform to PFSwebs
ERP platform. Others will be addressed later this year with an eye towards exiting the year with
more total virtual relationships than ever before and also a more robust data exchange capability
that will allow us to provide customers with access to more products and better information about
their orders.
Next on the revenue and gross profit front, we have begun to spend time focusing developing
higher-margin non-product and service feature categories within eCOST. Initially this activitys
focused on making significant improvements in our higher-margin service contract sales. We are
working on improvements to the eCOST.com Web site that will allow us to make a more enticing
presentation to consumers about the benefits of purchasing service contracts to protect their
investment in high-end electronics and technology products. Additionally, were working to revamp
our proactive outreach to customers who purchased products previously and where their manufacturer
warranty is nearly expiration. We believe these actions will provide opportunities that not only
improve sales but as well gross profit.
And finally on the revenue and GP front, as weve discussed in the past we plan to ultimately
expand cCOSTs international business. Our existing PFSwebs existing presence in Europe and
Canada, for example, should enable eCOST to enter these markets in a seamless manner that would
that allows us expedite time to market and minimize start-up costs. As the adoption rate of online
sales internationally catches up to similar rates here in the U.S., we believe there is significant
new market opportunities for eCOST to take its business model outside of the USA.
At the macro level, were very excited about the growth trends in technology and Web commerce and
we believe were well positioned to capital on this large and rapidly growing market. As I said
earlier, our strategy at PFS was to find ways to deploy our world-class operational and technology
capabilities into other market opportunities. And this is a market
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opportunity that we think the deployment ultimately can be very successful for us. The business
model provides an ability to leverage PFSwebs world-class operating infrastructure and technology
along with cCOSTs strong Web platform and presence and customer base. In addition, cCOSTs
already strong brand will be further enhanced as we provide it service and quality improvements.
And we believe ultimately this will give us a greater opportunity to share in what now is about an
$80-billion market in Web commerce here in the United States. That is our goal with the eCOST
merger.
We believe that to the extent we execute the strategy and integrate this new growth engine of our
business, stronger results should materialize over time culminating in sustainable long-term growth
targets and revenue growth of more than 10 percent, gross profit margins of 10 to 12 percent, and a
net income margin of one to two percent as we look to the future. As we continue to integrate our
operations, the value created should be evident in our overall performance and specifically key
metrics for eCOST.com, which we believe will improve dramatically as the synergies in our merger
take hold.
I do want to thank all the shareholders and cCOSTs original shareholders who voted overwhelmingly
in favor of the merger. Were focused on delivering results. We believe our strategy is sound.
And theres although theres a lot of work to be done in a major turnaround effort here, we see
great potential in this business today and we hope that you will as well.
With that Id like to turn the call over to Tom to discuss the financial results, and then Ill
give you a few closing comments after that.
THOMAS MADDEN, CFO, PFSweb: Thank you, Mark.
To begin with, as the eCOST.com merger did not occur until February 1, 2006, the PFSweb
consolidated results for 2005 do not reflect any activity for this business. Instead, we will
provide certain financial data for eCOST later in this call. As a result, the PFSweb results for
the fourth quarter and all of 2005 only reflect the historical PFS service fee business and our
supplies, distributors, product revenue business.
With that as a backdrop, Ill now provide an overview of the results.
Net revenue for the fourth quarter of 2005 totaled 83.4 million compared to 87.1 million in the
same period last year. Service fee revenues rose 26 percent to 15.5 million in the fourth quarter
of 2005 compared to 12.3 million in the year earlier period. This increase includes approximately
4.6 million from new clients and the benefit of which was partially offset by the impact of a
year-over-year reduction in project activity during the quarter as well as a previously announced
shift in the timing of orders from our largest service fee client to the first half of 2005.
Product revenue in the fourth quarter totaled 63.6 million versus 72 million last year. This
decrease is primarily related to a decrease in hardware sales volumes and increased efficiency of
certain product offset by the impact of certain price increases that have occurred.
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Gross profit in the fourth quarter of fiscal 2005 was 8.4 million, or 10 percent of net revenues,
compared to 8.2 million, or nine percent of net revenues, in the same period last year. Gross
profit for our service fee business was 3.8 million, or 24 percent of service fee revenues,
compared to 3.9 million, or 31 percent of service fee revenues, in the fourth quarter of 2004. Our
service fee business gross margin results for the fiscal 2005 fourth quarter were positively
impacted by the transition of new business agreements to a steady level of or steady-state level
of performance which was offset by the impact of reduced project activity which generally operates
at higher margins.
During the December quarter, SG&A totaled 7.2 million, an increase from 6.6 million in last years
December quarter. The increase was primarily attributable to incremental expenses related to
increased professional fees and certain personnel-related costs. EBITDA, which will remain a key
metric in evaluating our operational performance and potential following our merger with eCOST, was
2.73 million for the 2005 December quarter versus 2.76 million in the year-earlier period. EBITDA
in the fourth quarter marked the 13th consecutive quarter of positive or virtually
break-even EBITDA performance by the entity. Our net income for the fourth quarter ended December
31, 2005, was 466,000, or two cents per basic and diluted share, compared to net income of 1.1
million, or five cents per basic and diluted share, in the fourth quarter of 2004. For the 12
months ended December 31, 2005, net revenues totaled 331.7 million compared to 321.7 million last
year. Service fees revenues, as Mark indicated earlier, increased this year 44 percent to 60.8
million compared to 42.1 million last year. During 2005 we invoiced virtually all of the estimated
annual revenue run rate of the new service fee contracts signed in 2004. Although service fee
revenues in 2005 were impacted by reduced project activity, our 44-percent growth in revenue
exceeded our projected increase that we spoke of earlier of 30 to 40 percent.
Product revenue for 2005 declined by approximately five percent to 252.9 million from 267.5 million
in 2004 primarily due to reduced volumes. This decrease was in line with our expectations, but we
continue to believe that our product revenue model as the opportunity to provide strong recurring
revenue streams through solid client relationships and it operates with financing agreements with
limited exposure.
Gross profit in 2005 was 32.5 million, or 10 percent of net revenues, compared to 29.5 million, or
nine percent of net revenues, last year. Gross profit for our service fee business was 15.2
million, or 25 percent of service revenues, compared to 14 million, or 33 percent of service
revenues, last year. Our gross margin results for 2005 were negatively impacted by rollout costs
for new business signed in 2004, lower run rate gross margins on these new contracts as well as the
reduction in higher margin project activity.
SG&A totaled 30.5 million in 2005 compared to 27.1 million last year. The increase was primarily
attributable to relocation-related expenses, increased sales and marketing expenses, increased
legal fees related to the Daisy Tech (ph) lawsuit filed in May 2005, and certain personnel-related
costs. During the second and third quarters of fiscal 2005 we incurred incremental cost totaling
1.4 million related to the relocation of two of our distribution facilities from Memphis to the new
airways distribution center (ph) in South Haven, Mississippi, to better
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accommodate our growth. By streamlining our operations we expect to realize greater efficiencies
and cost savings by making this move over the long run.
EBITDA declined (ph) 14 percent in 2005 to 8.1 million versus 7.1 million in the year earlier
period. Excluding the 1.4 million of incremental relocation-related costs, EBITDA rose 34 percent
to 9.5 million. Our net loss for the year was 747,000, or three cents per basic and diluted share,
compared to net income of 226,000, or one cent per share, in 2004. Excluding the incremental
relocation costs of 1.4 million we are pleased to have met our target of net income totaling
634,000, or three cents per basic and diluted share, for fiscal 2005.
Turning to the balance sheet. Our overall financial foundation remains solid. Cash and cash
equivalents totaled approximately 15.9 million including 2.2 million in restricted cash. Trade
receivables increased slightly due to increased sales volumes. Net inventories as of December 31
were 43.7 million compared to 44.9 million as of the December 31, 2004, period. As of December 31,
2005, working capital increased to 23.4 million versus 22.6 million as of December 2004. Total
assets were 131.7 million as of December 31, 2005, compared to 130.3 million in the prior year.
Shareholders equity totaled 29.9 million as of December 31, 2005, or $1.33 per share as of that
date. Capital expenditures including capital leases totaled approximately 3.9 million for the year
primarily including about one million for the new South Haven facility that I spoke of earlier. We
continue to or we expect to continue to incur capital expenditures to support new contracts and
anticipated growth opportunities following our merger with eCOST. Based on current projections, we
anticipate capital expenditures for upgrades and additions to facilities and information technology
systems to be approximately $4 to $7 million for the next 12 months depending on our success in
winning new business. Our normal capital expenditure run rate is approximately two to three
million to support our existing client activity with the remainder allocated to support targeted
levels of new business. To maintain our existing cash position, a portion of future capital
expenditures may be financed through debt, operating or capital leases or additional equity.
Now, in order to provide our new expanded investor base with a better understanding of cCOSTs
business I would like to turn the call back over to Mark who will take a moment and review some of
the highlights of cCOSTs performance.
MARK LAYTON: OK, thank you, Tom.
All right, as Tom mentioned, were providing some performance date for eCOST to give a better sense
of where we are today. Clearly theres a great deal of change underway, but we believe its
important to share with you some key metrics. First and foremost I want to mention that the
financial data that were providing is based on un-audited and preliminary results. Other data
points that we will track are important performance measurements that we are focused on for
purposes of gauging the impact of our integration efforts which we believe will ultimately
translate into stronger returns for shareholders.
OK. For the fourth quarter of 2005, eCOST.coms net sales were approximately 40.4 million. This
is versus a $58.1-million number in the year prior period or the year earlier period. The
decline in revenue was a result of the companys focus to improve profitability and was
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indicative of the constrained working capital access that Ive discussed previously. Gross profit
for the quarter as adjusted was approximately 3.1 million from ongoing sales, or 7.7 percent of
sales, versus about $5 million, or 8.6 percent, of sales in the same period in 2004. On a pro
forma basis the net loss for the fourth quarter was approximately $1.8 million excluding one-time
items that Ill discuss momentarily and merger-related costs. For the year ended December 31,
2005, cCOSTs net sales were approximately 174.6 million versus net sales of 178.5 million in 2004.
Gross profit in 2005 was 12.4 million compared to 16.3 million in the year earlier period.
Some quantitative numbers for you here. Total number of orders shipped during the fourth quarter
was about 115,000 with an average order value of $374. That compares to $302 in the same quarter
last year. So the average order size is up significantly. Computers along with electronics and
digital imaging continue to be the best product categories in terms of acquiring new customers
which are then leveraged the new customers are then leveraged across other product categories as
they bring them further into the Web site. As of December 31, 2005, eCOST had 1.4 million total
customers compared to one million total customers as of December 31, 2004. Active customers in the
last 12 months as of December 31, 2005, were 468,000 compared to 462,000 as of the same of time in
2004. New customers for the fourth quarter of 2005 totaled 71,000 versus 139,000 new customers
during the same period of 2004. The cost to acquire a new customer, calculated as total
advertising dollars spent in the period divided new customers added in the period, was $19.39 in
the 2005 fourth quarter, up from $14.93 in the same period a year ago. However, compared to the
most recent third quarter, the cost dropped from 23.06 $23.06 in the third quarter, which we
believe indicates some improvements in trend in the effectiveness of our advertising activities at
eCOST. Total advertising expenses for the fourth quarter was 1.4 million compared to two million
for the fourth quarter of 2004.
As I discussed at length in my earlier comments, we continue to execute our integration plan with
eCOST and look forward to capitalizing what we believe is significant growth potential as we move
forward with our merger and maximize the leverage in our technology and corporate infrastructure.
Weve succeed in the first phase of our plan. That was completing the merger in a timely fashion.
Were now actively involved in the second phase of the merger as we work diligently to complete the
integration of our operations and technology. And as I mentioned, we hope to have that in place by
the end of summer this year.
The final key piece of our plan for 2006 is preparing eCOST for what we hope will be a robust
holiday shopping season in November and December of 2006. We believe with the integration
activities that were doing well put the company on a much firmer operational platform. With the
improvement were making on the working capital side, on the customer service side, all these
things should begin to come together where As we get to the end of 2006 we hope to begin then to
see some fruits of our activity in terms of a return for growth and a successful holiday season for
2006.
Our goal for 2006 on an overall basis is to build a revenue base of approximately 500 million for
the combined companies and obviously to complete the integration of our operations. However,
PFSweb while PFSwebs service business and the supplies and distributor segment continues to
perform well, as both Tom and I have discussed, Ive got to remind you again that eCOST is
10
still very much in the beginning of a major turnaround and results just wont happen overnight. We
are implementing dramatic changes that we believe will ultimately drive positive results for eCOST
both operationally and financially. Were still very much at the front end of this integration
effort, eight weeks since the merger, and as we navigate through a great deal of issues, included
customer service issues and fulfillment costs that were trying to address, an attack priority as I
mentioned a few minutes ago.
Now, in addition we were just informed this week that the FBI shut down the operations of one of
cCOSTs business-to-business customers which forced that company to cease operations. This is
currently expected to result in a loss of about $1.4 million in the December 2005 quarterly results
for eCOST. Thats eCOSTs, not PFSwebs results. And theres another 600,000 expected to be
recorded in the March quarter, including about 400,000 that could be reflected in PFSwebs
consolidated financial results for the March 2006 quarter. Thats still uncertain at this point.
The situation was quite extraordinary given the involvement of federal authorities and the scope of
the accusations of fraud and other criminal activities that have been alleged against the operators
of the business. Were still assessing the situation, but at this point, as I said, there may be
further write-offs for the customer in the range of 400,000 to 500,000, some of which may hit the
PFSweb P&L. But, again, at this point its still undetermined.
Given this recent extraordinary development together with the great number of moving parts in the
turnaround of eCOST that our integration effort has just begun to set in motion, its difficult at
this time to have a clear enough vision to provide a reasonable forecast for cCOSTs 2006 financial
targets. We anticipate having a clearer picture of our progress over the coming months as we
continue to make advancements in the integration project and we can better judge the speed at which
the improvements are taking hold. Again, its been eight weeks since the close. This is a major
turnaround activity. Its going to take time for things to begin to happen.
So I know thats a lot of information. Sorry for the long prepared comments, but we needed to
provide you a lot of basis to be able to go from there. Operator, that concludes our prepared side
of things. Well now be available for questions.
OPERATOR: At this time I would like to remind everyone if you would like to ask a question, press
star then the number one on your telephone keypad. Well pause for just a moment to compile the
Q&A roster.
Your first question comes from Alex Silverman, of Special Situations.
ALEX SILVERMAN, SPECIAL SITUATIONS: Good morning.
MARK LAYTON: Good morning, Alex.
ALEX SILVERMAN: Thank you for providing as much info as you did. Just a couple of quick
clarifications, if you would. Is it your is it your current proposal pipeline is 25 million in
annual service fees?
THOMAS MADDEN: Yes, thats correct.
11
ALEX SILVERMAN: OK. Can you give us Im a little bit new to the story. Can you give us a sense
of what it was in the third quarter of last year?
THOMAS MADDEN: As of our last conference call that number was approximately $20 million. So on an
overall basis it has increased slightly.
MARK LAYTON: Weve probably seen a range over the last couple of years of high of 45 or 50 million
and a low of 15 to 20. So were kind of in the lower end of the range on an overall basis.
ALEX SILVERMAN: Who is whos looking for your service today?
MARK LAYTON: On the services side of the business, you know, our target, as I mentioned, is really
across the Fortune 500/Global 1,000, but our focus and efforts on the marketing side are being
narrowed into consumer goods, technology manufacturers, and any of the companies that are focused
on growing, you know, direct to consumer Web commerce sites. So, you know, quite often when you
see our customers today, these are people who either have an existing direct to consumer business
and are looking for ways to cut costs or to improve service capabilities. And in many cases its
companies who are looking to launch new product lines at very quickly and at a cost level thats
there. So when you look across our customer base youre going to see a lot of major names with
specific product categories that theyve launched on our backbone. HPs division that we work
with, for example, was a networking products area. That was a start-up division within HP. Its
grown very robustly for them. United States (Met), one of our customers in that area, is a was
an existing direct to consumer business, but they were looking for improvements in their features
and functionality and a reduction in their cost of operations. Raytheon Aircraft Parts (ph)
looking for improved customer service capabilities to reduce cost of operations. So those are
pretty common themes about who theyre looking for and the target is typically a recognizable
Fortune 500 company division that we service.
ALEX SILVERMAN: OK. Did you mention in your prepared remarks that you had a large customer that
reduced business in the fourth quarter or pushed out business to 2000 to the first quarter?
THOMAS MADDEN: Yes. Our largest service fee client, we had reported previously during the year
that they generally had had a business that had it highest seasonal volume in the June quarter last
and relatively low periods in the January and December quarters. Last year they modified their
product release schedule and moved some of the activity that traditionally had been in the second
half of the year up to the first half of the year creating kind of a shift in movement in kind of
an overall basis on a quarterly basis as you (ph) prepared year over year.
ALEX SILVERMAN: OK. So fourth quarter 04 was unusually high based on the old model no
THOMAS MADDEN: Yes.
12
ALEX SILVERMAN: Thats right.
THOMAS MADDEN: Fourth quarter 04 was somewhat higher than where we would have been in fourth
quarter 05 because some of the product release schedule activity had been for 2005 had actually
been done earlier in the year.
ALEX SILVERMAN: OK. Any reason to believe that continues this year?
THOMAS MADDEN: You know, its
MARK LAYTON: This years plan (ph) is more of a hybrid that kind of shifted their schedule a
little bit back towards the way it had been in 04, but not completely.
THOMAS MADDEN: Thats correct.
ALEX SILVERMAN: OK.
MARK LAYTON: Theyre trying to smooth it a little bit is really what it comes down to.
ALEX SILVERMAN: OK. Is there any way you can I know this is this is a seasonal that you
have seasonal businesses. But on the service fee side, if you simply annualized all of the new
clients that you brought on last year, can you give us a sense of what sort of the pro forma 2005
would have been?
THOMAS MADDEN: When you say last year do you mean 2004 or 2005?
ALEX SILVERMAN: Im sorry. So you won a bunch of business in 2004, you brought it on-line in
2005. If you brought someone on and you only got nine months of business, what would the business
have looked like if you had everyone for a full 2005?
THOMAS MADDEN: Most of the new contract that we signed in 2004 actually ended up being having
significant revenues in 2005. Most of a lot of the implementation efforts that we had in those
contracts were done late in 2004. So we started in the first quarter with a pretty high revenue
run rate (INAUDIBLE) those new contracts. However, of the, you know, $20-plus million of new
contracts, we probably invoiced about 90 percent of that during 2005.
ALEX SILVERMAN: OK.
THOMAS MADDEN: But we would we would expect some further improvement this year from the impact
over those contracts.
ALEX SILVERMAN: But marginal.
THOMAS MADDEN: Thats correct.
13
ALEX SILVERMAN: OK. And my last question is, youre roughly and I understand theres lots of
moving parts. Your guidance of roughly 500 million of revenue in 2006 is down slightly from a pro
forma 2005 of call it 505. What part of the business do you slipping?
THOMAS MADDEN: OK, the 500 million was just kind of a general range to indicate general size. It
wasnt necessarily a number that was being provided for guidance this year.
ALEX SILVERMAN: OK. And IBM or product revenue has sort of stabilized at that 63 million run rate
for you know, per quarter. Is that a pretty good number to use going forward?
THOMAS MADDEN: As weve discussed previously, we anticipate this year that the supplies
distributors or IBM business will be, you know, relatively flat this year as compared to 2005.
ALEX SILVERMAN: Good. Thank you very much, guys.
MARK LAYTON: You know, one other thing Ill just add to kind of just give a little more clarity
to the first part of your question in there on the as Tom said, the $500 million that we
provided was really to kind of give you a general scale of where the business is at, recognized in
our financial results that well only include 11 months of cCOSTs revenue for 2006. So thats
part of you know, of the numbers in terms of the moving parts. And then the part that is
difficult to predict is the eCOST side at this point and exactly where well be with that. So as I
stated, you know, in the next few months we hope to have kind of some clearer visibility in terms
of the eCOST business and a better idea of where were at from there.
ALEX SILVERMAN: OK. Thank you very much, guys.
MARK LAYTON: Yes.
OPERATOR: Your next question comes from Bill Bunt (ph), of Fort Washington Investments (ph).
BILL BUNN, FORT WASHINGTON INVESTMENTS: Good morning.
MARK LAYTON: Good morning, Bill.
BILL BUNN: With regard to the possible need of new capital, I just wanted to make sure I
understood. Youre not sure if internally generated cash will be enough to handle your potential
high end of the cap ex range this year?
THOMAS MADDEN: Thats correct. And we generally when we go out and look for capital expenditures
were (INAUDIBLE) ...
MARK LAYTON: (INAUDIBLE)
THOMAS MADDEN: ... we generally try to seek financing for those anyway.
14
MARK LAYTON: This is the computer equipment, industrial equipment, (INAUDIBLE) technology and
things along that line. And weve always financed that. So thats the scope of what Toms
describing there.
BILL BUNN: What kind of metrics are you going to be looking at to determine if the integration is
successful, if the companys on track?
MARK LAYTON: Well, you know, as Ive described, I think, you know, getting the merger done was the
first step. We got that done on time. The second, you know, major milestone is the completion of
the integration efforts and our ability to capture the roughly $5 million of cost savings that we
were after with that. At this point, as I said in the prepared comments, I still feel good about
both that timeline as well as the dollars that are there. There are other opportunities we
continue to find that I would hope will lead to us being able to make improvements beyond that down
the road.
So from an outsiders perspective, as we approach the middle or the end of the summer, you know,
the questions will be should be oriented around how much of the five million are we gaining, how
close are we in terms of moving eCOST onto our PFSweb technology platform. And those moves are
critical for us to do the kinds of things that we want to do to improve customer service and really
drive revenue going forward. So thats kind of the second major metric.
And then I think the third one is, you know is that if were successful in these foundational
plants that were talking about and getting the integration efforts completed on time, we should be
in a position to begin to have some expectation of a return to year-on-year growth towards the end
of 2006 and the holiday season. So those are macro things that I think you can use as judgments in
terms of our progress.
BILL BUNN: Are you at the point now when you would be comfortable going out on the road and
talking to institutions about your company or do you need to wait a couple quarters to show that
youve integrated properly?
MARK LAYTON: Well, you know, I think investors are of different appetites in terms of where
theyre at. You know, I mean, weve said this a long. You know, weve got we believe a lot of
value in this infrastructure weve created, both technology and operationally. And people who do
the diligence work and have spent time to understand, you know, the breadth and the capability
that weve got in these things I think see, you know, inherent incremental value in this in terms
of share price. And so, you know, at the shares that the shares are at right now, you know, its
hard for you to sit back and say and, well well, its theres a lot of potential upside to
it. And, you know, the downside is you know, is I mean, the buy-in price, I guess, is
relatively small is what Im trying to say. And so, you know, the I think the potential is
there, and for investors who have that kind of appetite, you know, were certainly talking to those
guys now. In terms of getting on the road, its more a question right now of just having time to
do it. Toms team and myself are sleeves rolled up deep in the eCOST deal right now, and theres a
lot of work that needs to get done. And from a priorities standpoint the most efficient way for us
to use our time right now is going to be through press releases and these types of calls rather
than
15
spending time out on the road. So youre probably going to see us focus more near-term on trying
to do it this way.
BILL BUNN: All right, thank you.
OPERATOR: Your next question comes from Dan Wesson, of Axiom Capital.
DAN WESTON, AXIOM CAPITAL: Yes, hi. Good morning, guys.
MARK LAYTON: Hi.
DAN WESTON: Im fairly new to the story here. But can I just take a second and go through the pro
forma capital structure as it stands right now?
MARK LAYTON: Sure.
DAN WESTON: Of a fully diluted share count.
THOMAS MADDEN: OK. Currently we have approximately 41.4 million shares outstanding. In addition,
weve got about 5.5 million options that are have been issued.
DAN WESTON: (INAUDIBLE) average.
THOMAS MADDEN: Its probably in the $1.20 to $1.40 range. I dont have that exact number here.
DAN WESTON: And the debt figure the total debt figure pro forma is right now?
THOMAS MADDEN: Give me one second on that. Its going to be approximately 30 million.
DAN WESTON: Thirty million of total debt including whatever eCOST had if any?
THOMAS MADDEN: Thats correct.
DAN WESTON: OK. And the ultimate cash figure is inclusive of whatever eCOST had on their books.
THOMAS MADDEN: OK, as of the end of December eCOST cash as it based on historical presentation
was approximately 2.5 million. So you would add that to our balance. Just to note, however,
eCOST, as many retailers do, includes in their cash balance credit card receivables that are for
orders that have occurred and, you know, payment is in transit to eCOST. PFS has historically not
recorded that as cash but instead as a receivable. So we will be working to evaluate how some of
that credit card cash previously reported by eCOST will be reflected in our numbers.
DAN WESTON: And did eCOST generate any EBITDA on their own in fiscal 05?
16
THOMAS MADDEN: No.
DAN WESTON: What was the negative EBITDA figure for them?
THOMAS MADDEN: On a pro forma basis excluding some of the merger-related costs and the impact of
the merger, the EBITDA number would be ...
MARK LAYTON: (INAUDIBLE)
THOMAS MADDEN: ... yes about nine million of a loss.
DAN WESTON: OK. So if Im understanding right, you guys ex youre relocation costs, et cetera,
one-time items did about nine and a half million of EBITDA in 05 and eCOST did a loss of $9
million in 05. So should I look forward on a pro forma basis combined company 06, you know,
assuming you get the what did you say, $4 to $5 million in cost savings you might be able to
eliminate?
THOMAS MADDEN: Yes.
DAN WESTON: So about like a five millionish type of an EBITDA run rate as we stand here?
THOMAS MADDEN: Were not going to provide Im not going to provide that guidance to you. I
will make a couple of points. The 2005 results for eCOST include incremental expenses that they
had in their business as they went through their I guess initial periods after the spin-off from
their former parent company. So they had incremental expenses applicable to a new warehouse and
other operational costs that were incurred. And so especially if you look at their kind of June
quarter, their losses were more significant then as compared to the I guess somewhat improved
performance that they had in the September and December quarters from that prior level. So theres
been so the run rate as we exited December from an expense standpoint was much better than where
it had been earlier in the year.
DAN WESTON: OK. Well, Ill ask it a different way then. Since you gave a number for PFSW in
terms of their EBITDA ex one-time items, what would cCOSTs EBITDA ex one-time items have been in
05?
THOMAS MADDEN: I think thats the same number I gave you, the nine million.
DAN WESTON: But you said in that nine million there were some unusual one-time items (INAUDIBLE)
THOMAS MADDEN: OK, Im sorry. Its approximately 11 to 12 million.
DAN WESTON: Oh, oh, oh. So what youre saying is 11 to 12 million was inclusive of the costs and
ex those one costs was nine (INAUDIBLE)
17
THOMAS MADDEN: No, Im sorry, Im sorry. I missed the nine million, if I took out some of the
incremental expenses, you know this is a rough number so the nine million would be the base
excluding some of the merger-related costs and the impact of this one customer issue that Mark
referred to earlier.
DAN WESTON: Oh, OK.
THOMAS MADDEN: Im sorry. So the nine million is our starting point. We would see improvements
from there based on a reduction in cost to reflect the run rate of the business in the December
quarter of several million dollars.
DAN WESTON: Per year.
THOMAS MADDEN: Yes.
DAN WESTON: OK.
MARK LAYTON: And then you can do something if youre going to make your own forecasts on it you
can do something with the savings and estimate timing on that. And, you know, these are the moving
pieces that I cant I cant predict right now exactly when these things are going to be
obtained, you know, how quickly we turn them into the actual dollars. So thats the moving parts
that as I was describing that the visions, you know, just hard to do right now. But if you want
to make your own forecast you can take that four to five million and kind of try to, you know,
deploy some of those over 06 in terms of when they would come into play. And that would give you,
you know, a beginning of a picture. Thats kind of what were doing here right now. Were just
not ready to, you know, be able to make any statements about where exactly we are.
DAN WESTON: I know, I understand. Thats a good starting point, though. I appreciate the help
and good luck to you guys.
MARK LAYTON: Thank you.
THOMAS MADDEN: Thank you.
OPERATOR: Your next question comes from John Fitzgerald (ph), of Bishop Rosen & Company (ph).
JOHN FITZGERALD, BISHOP ROSEN & COMPANY: Yes, Mark, good morning.
MARK LAYTON: Hey, John.
JOHN FITZGERALD: A couple of questions, really. One is the cost per customer had a sharp
incentives year over year. Youve from 14.93 to 19.39 a customer. You indicated in the third
quarter that trend started back down. Do you have a goal to where you want to take that number
back down to?
18
MARK LAYTON: I dont know at this point that I know enough about the business yet to be able to
say what the goal is. Thats an area Im still really trying to learn. You know, we are I
wouldnt be surprised if we report to you up and down numbers over the next few quarters, because I
am I am leading some efforts to try different advertising channels and expanding some of those
channels from what has been done historically. Right now the eCOST business has advertising
effort is primarily being spent in the shopping comparison sites to attract new customers. There
are other avenues of advertising that were used successfully in the
past by eCOST that were cut
back significantly when they began to focus on getting their business in line during 2005. So
catalogues direct catalogues, direct mail pieces, print advertising, media advertising are areas
that we want to explore. And until we find the veins of effectiveness I would expect that what
well report is numbers that will move up and down over the next few quarters while we find those
things from there. And I dont have Adam here with me right now, but one thing I will tell you is,
is that its very interesting to me statistically to evaluate the fact that when you look at a $374
average order size and lets call it roughly 10 points of gross margin on that youve got
about $37 of gross margin that in the fourth quarter it costs us about $19 to acquire that
customer. So its unusual in the direct marketing business and the experience Ive had in the past
to find that you actually make a profit on the first order that you get from a customer.
Typically it costs you more to acquire the customer and then you have to work to keep him and
ultimately make money out of that. So eCOST has had good success in terms of its cost to acquire,
and, you know, we want to continue to maximize that. But I think youre going to see the
characteristics that I just described and well be up and down for a little while.
JOHN FITZGERALD: OK. Mark, secondly, youve made some insertion into Europe, obviously a
well-known company that youre not at liberty to mention which has been pretty much ferreted out by
shareholders. What further insertion goals do you have for Europe? I mean, youve got your toe in
there so to speak or whatever. Can you elaborate a little bit further on what your plans are for
Europe?
MARK LAYTON: Well, our European business for a few years now has operated very well. You know,
IBM is our biggest customer there. But we have a number of other growing customers that weve
added. I would say our strategy for Europe and where we have seen success is in our European
operations finding companies in Europe who want to launch into the States, and vice versa, the U.S.
having companies that we do business with here or we know here or market here that want to launch
into Europe as a new geography for themselves. So when you go down our product list today, almost
all Im sorry, our customer list today in Europe, almost all of the customers there fit that
criteria. They either were clients that we assisted to get into the U.S. marketplace from Europe
or clients we assisted to get into the European marketplace from the States. That would be true in
Canada as well.
JOHN FITZGERALD: OK. Mark, one last thing here and this is a new curve ball here a little bit and
in order to dismiss any of the negativism that the bears might try to run with. And that is this
FBI probe. Is it a fair statement to say that none of eCOST management are involved or have been
targeted by the FBI involving this fraud?
19
MARK LAYTON: To my knowledge no ones involved and the FBI is not targeting any of those people at
this point, thats correct.
JOHN FITZGERALD: OK. And the loss, is it also a fair assumption that eCOST was on the receiving
end of the of the order revenue-wise and thats how the losses have been determined, theyre not
going to get the money back since it was since it was a fraudulent venture by the other side?
MARK LAYTON: I mean, obviously were pursuing all avenues and recourse that we may have, but
JOHN FITZGERALD: No, how did that get created? In other words, did eCOST have money owed them?
MARK LAYTON: Yes.
JOHN FITZGERALD: OK. So they had these orders that they had sent out, they had it as receivables,
theyre never going to get it, and its do you have any idea youd indicated 400,000 to
500,000 more. Is that the total extent of what you feel might be the loss further ...
MARK LAYTON: Well, the
JOHN FITZGERALD: ... if it turns out to be that.
MARK LAYTON: Yes, its about I mean, the total deals about $2 million, a million six is in the
THOMAS MADDEN: (INAUDIBLE)
MARK LAYTON: Im sorry, a million four in the 2005 numbers. Theres another 600,000 roughly that
some will be in January and were still undetermined about what would be in February. And if
there is an amount in February that would be flow into the PFSweb financials. But that is the
whole of the deal.
JOHN FITZGERALD: OK. Are the attorneys of any mind that theres any recourse here that there will
be to get some of this back or not?
MARK LAYTON: Too early to tell. Obviously, you know, there was you know, there was every
federal authority that you could imagine involved in this thing when it happened earlier this week.
So, you know, its going to take some time to put the pieces together. We have counsel working to
kind of get us a complete timeline of the deal to understand it. And, you know, I dont want to
provide any more other details because, you know, there is a criminal activity involved in this.
So
JOHN FITZGERALD: OK, Im through. Thank you, Mark.
20
OPERATOR: Once again, if you do have a question you may press star one on your telephone keypad at
this time.
Your next question comes from David Soetebier, of JM Dutten.
DAVID SOETEBIER, JM DUTTEN: Good morning, everyone.
MARK LAYTON: Hi, David.
DAVID SOETEBIER: Could you give us some guidance on the SG&A line for this year, both PFSweb and
eCOST?
THOMAS MADDEN: For 2006?
DAVID SOETEBIER: Correct.
THOMAS MADDEN: Again, I think that, you know, Id prefer to wait for discussion on that guidance
until our May conference call. You know, I think thats more in line with the communication that
weve had up to this point. You know, Mark made the comments applicable to the PFSweb and
suppliers distributors generally being on track in terms of performance this year and that the, you
know, focus now in trying to compile the right numbers is applicable to that eCOST business
activity. So Ill give you that as kind of a general guideline.
DAVID SOETEBIER: OK. Then on cross-selling. When the merger was announced there was an
expectation that maybe some PFSweb clients might use eCOST and then some of the eCOST clients might
sign up for PFSweb customer fulfillment. Does that 30 million have any success in that area?
MARK LAYTON: Of the 25 million in the proposal pipeline?
DAVID SOETEBIER: Right.
MARK LAYTON: No yet, no. We have begun some introductory conversations with clients. For example
during the Olympics Games you would have seen on the eCOST Web site a link to ROOTs, which is one
of the PFSweb service customers. You know, it didnt it didnt generate a lot of activity at
that point, but it was it was an early trial in terms of the technology linkages and some things
that we were trying to do on the affiliate side. Likewise, we have seen leads from eCOSTs
merchandising group back to PFSweb in terms of suppliers to eCOST that could be interested in
PFSweb services. And weve had exploratory conversations with some other customers about the
potential (INAUDIBLE) going both directions. So there are some interesting things out there
already, and I think it well, right now we can certainly confirm that there is a lot of
potential in this area going forward for both companies.
DAVID SOETEBIER: All right, thank you.
OPERATOR: Your next question comes from Frank Haydon, of Haydon Investments.
21
MARK LAYTON: Good morning, Frank.
FRANK HEYDON, HEYDON INVESTMENTS: Hey. On a pro forma basis, can you give us what you would
consider book value of the combined companies at this point or the merger date point so we can kind
of get a book value of all the combined companies?
THOMAS MADDEN: OK. The reported equity or book value for PFS as of the end of the December was
approximately 30 million. As we take a look we would add to that the purchase price of the eCOST
stock of approximately 28 million to get a total equity balance as we look forward of, you know, 58
million on a pro forma basis.
FRANK HEYDON: Would that be tangible book or would that be
THOMAS MADDEN: No, that would include
FRANK HEYDON: Good will and
THOMAS MADDEN: Yes, that would include were still working through as part of our purchase
price accounting analysis, we are working through kind of the allocation of that $20-million
purchase price to the eCOST business. But as you can see if you take a look through some of the
previous documents that weve filed, the S4 and 8Ks that we had with the pro forma numbers, there
was a significant amount of that 28 million that was being allocated to either good will or
intangible assets.
FRANK HEYDON: OK. So I appreciate your time.
THOMAS MADDEN: OK, thank you.
OPERATOR: Your next question comes from Lang Gerhard, of West Highland Capital.
LANG GERHARD, WEST HIGHLAND CAPITAL: Good morning. I want wondering if you guys could just step
back a little bit and talk about the adjustable market for outsourcing Web commerce. And, you
know, I guess the nature of the question is clearly Web commerce from all parts has kind of hit the
elbow and everybodys going online one way or another. And so youre competing with their in-house
capabilities, the other competitors and whatever else. So maybe you could just kind of give us the
schematic on that and lay out the opportunity.
MARK LAYTON: Well, its a market yet (INAUDIBLE) the market in the U.S. I think right now is
estimated to be about 80 in total 80 billion, sorry, in total commerce on the U.S. basis from
there. And you are correct, it does fall into various categories in terms of whats done internal
and whats done via competitors and, you know, various other market segments that are in that.
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You know, the challenge for many, particularly direct brands I think that one of the major
trends we see right now in the Web commerce area is that a lot of the direct brands are now
aggressively embracing doing direct to consumer business themselves via their Web sites.
And five years ago there was quite a hesitation in that and it was primarily predicated around the
concerns of channel conflict and competing with their customers and other large channels, competing
with my distributor, competing with a major retailer. I think that time has calmed a lot of those
fears. I think that, you know, many of the channels have shown that
allegiance to a brand only to a
certain point, i.e. the best price. And as a result I think many of the major manufacturers and
brand companies have learned that they simply have to be able to provide a direct channel in order
to be clear that theyre getting their message to consumers in terms of the extension of their
brand and that it isnt changed or watered down by other channel members. And also for, you know,
vivid announcement of new products and new areas that are there.
So as a result, you know, the areas that we were focused with is in these is in a lot of these
brands where we see that their commerce sites either are not conducting commerce at all right now
or from that data that we collect we find that their percentage of revenue is below their peers.
And we will market those companies to show them how we can not only get them there quickly but we
can provide them with, you know, world-class capability that their customers will, you know, find
to be an extension of their brand from there. So its real important for us we use the slogan
the brand behind the brand. We have to enhance the brand value of that. So I think those are
kind of macro trends that are driving that market area out there.
And I completely agree with your comment that were kind of at the elbow of this thing. I mean,
PFS was a pioneer in the Web commerce area. You know, back in the mid 90s we were some of the
really early to providing PC-based ordering tools and the first on the Internet or one of the first
companies on the net in terms of providing commerce sites. You know, this business really exploded
and grew out of the dot-com area earlier. During the retrenchment period in the early 2000s
timeframe, early part of this decade, you know, we had to take and step back and focus on some
additional channels as that activity slowed down. But I agree with your comment. Were at the
elbow and there is there is really good potential for us in a market that is growing nicely.
LANG GERHARD: But who are you who do you compete with when youre, you know, approaching a
customer or potential customer along those lines? Who are they shopping other than you?
MARK LAYTON: Well, it depends on the geographic area. You know, in Canada its different, in
Europe its different. But lets talk about the U.S. where the majority of our business is at. In
a Web in Web commerce deals we would compete with companies
like GSI Commerce, Innotrac (ph).
Theres a private company called New Roads (ph). You know, these are companies that have a little
bit different niches of where theyre at. GSI (ph), for example. With sporting goods and
apparel retailers we see a lot more than we would with technology, for example. And in the
technology area we see UPS supply chains division a fair bit. And there are other smaller
boutique and local fulfillment houses out there that we compete against. But those names I just
described in the Web commerce area are the primary ones we compete in.
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LANG GERHARD: OK. One more question, if I could. With regard to eCOST, lets you batten down the
hatches, create the platform and have an OK 06 and a good look into 07. What do you do next? Do
you take it to Europe or do you just you do another deal with another online retailer? Or
whats the next step so to speak or the how do you parlay that?
MARK LAYTON: Well, if assuming your facts or your stated assumptions are true, then, you know,
I would I would expect that we would have a growth in the shareholder value that we have that
would give us access to additional capital, and the acquisition marketplace would be an area where
we would certainly consider doing this again. I think that because of the scalability of our
platform and how good an application it is, we believe, into the Web commerce area, that we can
plunk other companies on top of this, given them scale, drive costs out and do the same thing
again. Then international expansion is also very likely. You know, I think that, you know, were
not completely decided on it, but certainly we have an eye on Canada and Europe for eCOST because
weve already got investments in those markets that we can we can launch on.
LANG GERHARD: OK, thanks.
MARK LAYTON: Thank you.
OPERATOR: Your next question comes from Jack Andrews, of Inflexion Partners.
JACK ANDREWS, INFLEXION PARTNERS: Hi, good morning. I want to drill down on the services business
a little bit if I could. You talked about, you know, peaks and valleys in the past. And it seems
that 2004 was certainly a peak in terms of new business signings. And it seems that youve been in
a bit of a valley here over the last several months and you talked about kind of re-focusing maybe
more on your core verticals. I was just wondering what else you think is kind of necessary or
to really drive this business. I mean, is there something that youre seeing in the marketplace
that might lend you to change your sales process, perhaps, or just you know, besides kind of
narrowing your focus, is there something that you think might re-ignite the signings on the side of
the business?
MARK LAYTON: Well, I think you know, one of the things I think that has impact in the domestic
outsourcing area in the last couple of years has been a lot of companies interest in the
attractiveness and cost in the offshore outsourcers, you know, particularly in the what we would
call the silo areas of the outsourcing business, particularly customer service, call center, e-mail
response, credit and collections activity. A lot of those activities were offshored by companies.
You know, weve seen some social dissatisfaction, I guess, in words I would use in terms of the
consumers in the U.S.s responsiveness to that, challenges in terms of actually achieving the cost
benefits that companies thought they were going to gain out of that. And I think that one of the
trends that were beginning to see is a movement back of a lot of these functions or the deployment
of hybrid models where, you know, you only offshore very under-sophisticated transactions and
try to keep them, you know the more sophisticated ones here where theres a greater
understanding and sensitivity to the transaction. So I think thats one trend that weve been
battling and I think its turning from there.
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You know, the one of the one of the other things is that we had quite a few companies over
the last three or four years that have not provided the kind of quality service and results on an
outsourcing basis that companies need. And much like you saw in the 80s with the direct marketing
industry, it only really takes one or two guys to tarnish a trend one or two companies that
perform poorly to tarnish a trend in the business. And I think we experienced some of that in this
arena where weve had some shakeout, weve had a number of companies that have gone away. And I
think youre seeing an emergence of some high-quality providers in the business right now,
ourselves being one, and the reputation of the capability of us as a full-service outsource
provider is growing. And I think that that will ultimately fuel trends as well.
JACK ANDREWS: OK. And then could you talk a little bit more about the financial impact of some of
these contracts in the pipeline. I think previously youve talked about pursuing larger deals
which, you know, may potentially mean lower gross margin profile. I was wondering if you could
just, you know, expand on the you know, the if there is a potential difference in the mix of
these deals.
MARK LAYTON: The larger deals are typically at lower gross margin percentage. You know, its
obviously higher gross margin dollars, but lower percentage. And, you know, we what we have
found, as I mentioned in my prepared comments, is that there are more attractive financial
characteristics of the larger deals for us than there are for some of the smaller ones. Much like
an acquisition, its almost as hard to do a little one as it is a big one.
JACK ANDREWS: Sure.
MARK LAYTON: And so these integration efforts that we end up doing with some of the smaller
contracts, you know, theres an opportunity cost in terms of the deployment of the people and
resources that we put them. And then, you know, the actual dollar rewards are not all that great
when youre said and done with them. So thats the reason we want to continue to focus on larger
contracts. And they probably are going to be in the 20 to 30-percent gross margin range as opposed
to where we were at a few years ago focusing on 30 to 40-percent gross margin. So thats the trend
in our service fee gross margin area.
JACK ANDREWS: OK. And then just one last question on that point. Would the lead time to implement
these deals, is that similar to your historical, you know, kind of nine-month-or-so time to get
these contracts fully ramped?
MARK LAYTON: Yes.
JACK ANDREWS: OK. And then just on the $4 to $7 million of cap ex for 2006. Does that include the
potential investments related to eCOST that youre currently working on?
THOMAS MADDEN: Yes, it does. Those investments are not expected to be significant, though. Its
not its not a big component of that number.
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JACK ANDREWS: OK. And then just you mentioned, you know, different possibilities of if you need
to, you know, raise capital, debt equity, et cetera. Do you have a particular preference at this
point in time?
MARK LAYTON: I dont think we have a preference. I mean, I think, you know,
we have had and will
have discussions with people as you know, general interest discussions in terms of that. You
know, clearly, as Ive stated, you know, a couple questions ago in there, we see a lot of value in
this. Access to working capital is an important component for any business to be able to grow and
expand. And its no different for us. And to the extent that the right deal comes along and we
believe that as a you know, myself and our board feel that its an appropriate investment for
the long-term, you know, value and benefit of the business, then those are things that well do.
Whether it comes as debt or equity, I think were open to either side at this point.
JACK ANDREWS: OK, thanks very much.
THOMAS MADDEN: Thank you.
OPERATOR: Once again, to ask a question you may star then the number one on your telephone keypad
at this time.
Mr. Layton, there appears to be no more questions.
MARK LAYTON: OK, we appreciate everybodys time this morning and questions. And well talk to you
again next quarter. Take care.
OPERATOR: This concludes todays conference call. You may now disconnect.
END
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